Mass mailing analytics This article describes how email sending statistics are collected, in addition to sending dynamics within the framework of mass mailings. false W3sidGl0bGUiOiJBbmFseXRpY3MiLCJ1cmwiOiIvdXNlcnMvYW5hbHl0aWNzLyJ9LHsidGl0bGUiOiJBbmFseXRpY3Mgb24gY29tbXVuaWNhdGlvbnMiLCJ1cmwiOiIvdXNlcnMvYW5hbHl0aWNzL2NvbW11bmljYXRpb25zLyJ9LHsidGl0bGUiOiJBbmFseXRpY3Mgb24gYnVsayBtYWlsaW5ncyIsInVybCI6Ii91c2Vycy9hbmFseXRpY3MvY29tbXVuaWNhdGlvbnMvbWFzcy1jb21tdW5pY2F0aW9ucy8ifV0= Analytics /users/analytics/ ["users","Analytics"] ["users","Analytics","Analytics on communications"] users

Mass mailing analytics

This article describes how email sending statistics are collected, in addition to sending dynamics within the framework of mass mailings.

General statistics on sending emails

It is possible to view analytics on a specific mailing from the card. Read more in the related article .

This widget displays statistics on sent emails (including in %).

General statistics on email sending is a status funnel that shows the transitions of email statuses as a percentage. For example, there were 1292 e-mails (100%), of which 1292 e-mails were sent (100%), of which 1095 (84.8%) were delivered, 1002 (77.6%) were opened, 42 clicks were made (3, 3%), complaints about spam - 47 (3.6%), unsubscriptions - 1 (0.1%).

Note

Unsubscription analytics do not include automatic unsubscriptions of customers.

Email sending dynamics

This widget displays email sending dynamics in the form of a graph. Dynamics are built on different segments, which are selected on the left in the drop-down list.

On the right, as in the graph of operating communications], a graph legend is displayed, of which individual elements in the key can be disabled by clicking on the desired element in the legend. When hovering over the corresponding lines, specific associated numbers will appear (in addition to being displayed in%), for example, delivered: 84.8% (1095).

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