Contents
Overview
The block shows the remaining email package and customer database allowance, as well as the status of mailings.
Email packages and customer database allowances are purchased when paying for licences. If necessary, you can purchase additional packages by clicking the + button.
Widget metrics
The widget displays the following metrics:
- Open Rate: the share of subscribers who opened your email out of all delivered emails. It helps you assess how appealing the subject line is and whether you chose a suitable time to send the mailing.
- Unsubscribe Rate: the share of customers who unsubscribed after receiving the email. It helps you assess whether the content meets your audience’s expectations. It is calculated as the number of unsubscribes divided by the total number of emails sent.
- Click to Open Rate: audience engagement with your mailing content. A higher value means that more customers opened and read the email, then followed a link or clicked a button. It is calculated as the number of unique clicks divided by the number of email opens.
- Spam Rate: the share of emails marked as spam. If the rate is too high, check the content for words that trigger spam filters and other factors that may put subscribers off. It is calculated as the number of emails marked as spam divided by the total number of emails sent.
Widget statuses
The widget has three statuses:
| Status | Open Rate | Unsubscribe Rate | Click to Open Rate | Spam Rate |
|---|---|---|---|---|
| Excellent | 15% or more | 0–0.5% | 20% or more | 0–0.05% |
| Not bad | 10–15% | 1–2% | 10–20% | 0.5–1% |
| Poor | Below 15% | Above 1% | 0–10% | Above 0.2% |
Effectiveness calculation
The effectiveness of email mailings is calculated using two main metrics: Open Rate and Click to Open Rate.