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Personal dates "Personal dates" - This mechanic allows you to create and send individual offers for a customer related to a specific date (i.e birthdays). false W3sidGl0bGUiOiJNYXJrZXRpbmciLCJ1cmwiOiIvdXNlcnMvbWFya2V0aW5nLyJ9LHsidGl0bGUiOiJSdWxlcyIsInVybCI6Ii91c2Vycy9tYXJrZXRpbmcvcnVsZXMvIn0seyJ0aXRsZSI6IkF2YWlsYWJsZSBydWxlcyIsInVybCI6Ii91c2Vycy9tYXJrZXRpbmcvcnVsZXMvbWVjaGFuaWNzLyJ9XQ== Marketing /users/marketing/ ["users","Marketing"] ["users","Marketing","Rules"] users

Personal dates

"Personal dates" - This mechanic allows you to create and send individual offers for a customer related to a specific date (i.e birthdays).

Personal dates - This mechanic allows you to create individual offers for a customer related to a specific date (i.e birthdays).

  • Personal date field - select one of the customer fields related to the “date” category, namely: “Birthday”, “Registration date” or custom fields with the “Date” type.
  • Customer segment.
  • Actions for the rule.

Note

If the customer has a birthday on February 29, the rule will be executed on March 1st in a non-leap year.

Events (actions) for a customer are generated for all rules that apply to this customer. That is, if a customer falls under two rules of a personal date, the action will be performed for two rules.

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“Upsales” - This mechanic allows you to offer the customer additional products along with their main purchase, thereby increasing the average order value (AOV).
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