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Popular customer categories (by individual customer) These are the product categories that are of greatest interest to the customer. The chart is formed on the basis of the types of items in the customer's order/(s). false W3sidGl0bGUiOiJTYWxlcyIsInVybCI6Ii91c2Vycy9vcGVyYXRpbmctYWN0aXZpdHkvIn0seyJ0aXRsZSI6IkN1c3RvbWVycyIsInVybCI6Ii91c2Vycy9vcGVyYXRpbmctYWN0aXZpdHkvY2xpZW50cy8ifSx7InRpdGxlIjoiQ3VzdG9tZXIgcGFnZSIsInVybCI6Ii91c2Vycy9vcGVyYXRpbmctYWN0aXZpdHkvY2xpZW50cy9jbGllbnQtcGFnZS8ifSx7InRpdGxlIjoiRGF0YSBpbiB0aGUgY3VzdG9tZXIgY2FyZCIsInVybCI6Ii91c2Vycy9vcGVyYXRpbmctYWN0aXZpdHkvY2xpZW50cy9jbGllbnQtcGFnZS9kYXRhLWN1c3RvbWVyLWNhcmQvIn1d Sales /users/operating-activity/ ["users","Sales"] ["users","Sales","Customers"] users

Popular customer categories (by individual customer)

These are the product categories that are of greatest interest to the customer. The chart is formed on the basis of the types of items in the customer's order/(s).

This block (in the form of a diagram) shows information on the categories of products that are of the greatest interest to the customer.

The chart is formed on the basis of the types of items in the customer’s order/(s) and displays the customer’s seven most popular categories.

Note

The diagram is only displayed if the customer has more than one popular category.
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Communications in the customer card
In the customer card, the "Communications" block includes the following general indicators: number of sent SMS and email messages, chats, and incoming/outgoing calls.
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Customer source
This shows the source from which the customer came to the site. A number of parameters must be passed via API or displayed when integrating with Universal Analytics.