"Income and cost dynamics" widget
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This widget displays the percentage ratio of costs and income. The store's income for the period selected in the filter is taken as 100%. Costs are displayed on the graph as a percentage ratio to income. The top line of costs is equal to the sum of all store's costs (in percentage of income).

If the line of costs exceeds 100%, it means that the store's total costs for the period exceeded its revenue. That is, the store operated at a loss. The graph shows which types / groups of costs caused the loss. If the line of costs does not exceed 100%, then the costs for the selected period are less than the store's income.

The widget displays information both by types of costs (variable / fixed) and by groups of costs.

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Configuring the "Finance analytics" section
The global filter affects all widgets in the section.
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"KPI on marketing costs items" widget
This report allows you to analyse key performance indicators (KPIs) for selected marketing cost items.