Instructions for setting up and working with various analytical widgets in the context of finances. Income and costs. Detailed marketing report.
Configuring the "Finance analytics" section
The global filter affects all widgets in the section.
"Income and cost dynamics" widget
This widget displays the percentage ratio of costs and income. Costs are displayed on the graph as a percentage ratio to income.
"KPI on marketing costs items" widget
This report allows you to analyse key performance indicators (KPIs) for selected marketing cost items.
"Specific marketing cost items" widget
This report shows the contribution of marketing-related cost items to the selected indicator. You can compare the effectiveness of specific costs items on customer acquisition.
Viewing analytics by income and costs
This report aggregates indicators by store income and costs, displaying the financial results of work with orders (profit or loss for the month).
Viewing marketing reports
This report collects information about the store's customer aqcuisition expenses, revenue, and profits from orders received from specified acquisition sources. The report shows how efficiently the store is spending money on advertising and how much profit a certain sales channel brings.