Configuring outgoing e-mail
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Enter the email address and the sender's name if you want the name of the online store to be displayed in the "From" field, instead of the usual email address.

The email address and name of sender can be specified in the "By default" block, or specified separately for each store.

Note

The «Main address» field is used if the system cannot use the address specified for a particular store when sending an email.

The options "Default sender address from the Customer Card" and "Default sender address from the Order Card" are required to determine the mail from which the mailings and emails will be sent in marketing rules (options are used in mailings and marketing rules).

Please note that setting up the favicon (avatar) of the mail from which the mailing/sending of emails is carried out is not possible on the system side. Contact your provider or mail service regarding these issues.

How to add an additional address

If you need to add additional outgoing email addresses that can be used without "linking" them to the store, click on the "Add additional address" button. Up to three email addresses can be added. If necessary, this amount can be increased by contacting our technical support. Additional addresses will be available for selection when sending emails manually or in mailings].

Important!

To send emails via the "Marketing" block, triggers or using manual sending you need to set up your own domain.

Email confirmation

After you have specified the name of the sender and the email address via which messages will be sent, you must go through the data confirmation procedure. Confirmation is carried out according to the DOI standard. Confirmation works through via a link containing a confirmation code, which is sent to the specified email address.

Please note that this code is valid for 48 hours from the date of sending.

Following the link from the e-mail, you will be taken to the outgoing emails settings page. If the link is correct, the address is marked as "Confirmed".

Possible errors during email confirmation

The following errors may occur in some instances:

  • The address may have been previously confirmed.

    Solution: Email reconfirmation is not required.*

  • The verification code may be incorrect. For example, if, after sending the first confirmation, someone requests a second. In this case, the code has changed and an attempt to follow the link with the first code will result in an error.

    Solution: you need to follow the link from the last received e-mail.

  • The code in the link may be expired. Since the code is valid for a certain time (48 hours by default), clicking on the link too late will result in an error.

    Solution: you need to request confirmation again.

The "Confirmed" status appears at the moment of confirmation (when the link in the email is followed). The status is not reset and remains visible. Thus, the absence of the "Confirmed" status means that the address was added to the settings before the DOI functionality appeared. Such addresses are perceived as confirmed and without actual verification. To have the "Confirmed" status displayed, you must delete the email address, save the changes, and then re-specify the email and pass the verification.

Important!

Sending a confirmation to the same address again can only be be carried out 5 minutes after the previous confirmation has been sent. Therefore, you cannot send a second confirmation email immediately after the first one.

SPF and DKIM

The next step is to configure SPFandDKIM in the DNS records of the domains to which the mailboxes belong. For detailed setup instructions, see related article. Sending emails is not possible if SPF and DKIM records are not configured.

Additional settings

The field "Order number in the e-mail subject" means that the system will add the order number to the subject of the e-mail to be sent.

If you enable this option, the order number will be inserted in the subject of all e-mails sent from the order card. If the customer responds to such an e-mail, the system will attach it to the corresponding order, provided that the setting for uploading incoming e-mails is activated.

Note

Please note that a customer is automatically unsubscribed from mailings if they mark the email as spam, or if the email has been designated the "Not delivered" status. Customers unsubscribed automatically are not counted in the "Unsubscribed" indicator in analytics.

How to choose an e-mail editor?

In the "Email editor" subsection, the email editor for different sections of the system is configured. There are three options to choose from: a simple editor, a visual editor, and Stripo.

Simple editor

When you create a new template, the content will be displayed in the mode of the HTML source code.

Visual editor

The text in the email template displays editable text. Anything in the brackets {{ }} or {% %} requires programming knowledge to edit.

In order to avoid creating another template and a new email, it is convenient to make corrections or necessary additions to the ready-made templates. You can change the text of the template itself, make changes to fonts and insert links or images.

Stripo

Stripo e-mail builder allows you to create responsive email templates without knowledge of HTML, using a visual block editor and intuitive tools.

Stripo is activated as an addition to the "Marketing" package. It is currently only available for marketing mailings, so it can be used by purchasing marketing with full functionality, or the "Segmentation + mailings" package.

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