Analytical services
This section contains articles and instructions on integration with available analytics services, which will help you find out the effectiveness of an advertising campaign, taking into account information about orders based on sources and channels.
Integration between RetailCRM and Universal Analytics
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Step 1. Adding a site to Universal Analytics
Universal Analytics is an advanced Google Analytics standard for tracking source information.
Step 2. Configuring e-commerce tracking for Universal Analytics account
After registering your account in Universal Analytics, you need to configure ecommerce tracking. The Universal Analytics tracking code is in JavaScript script and run by a site visitor's browser.
Step 3. Integration of Universal Analytics with RetailCRM
The article describes how data is uploaded from a store in Universal Analytics to your system and how to configure it so that all parameters are uploaded in full.
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