This section contains articles and instructions on integration with available analytics services, which will help you find out the effectiveness of an advertising campaign, taking into account information about orders based on sources and channels.
Integration with Google Analytics (GA4) 6
Step 1. Adding a site to Google Analytics
To track information about sources, the system uses data collected by the Google Analytics service in a resource of the type Google Analytics 4
Step 2. Getting a clientId using a special GA4 parameter
Client ID is a unique identifier that Google Analytics assigns to your browser when you visit a website. Using it, Google Analytics combines different sessions into a single user.
Step 3. Setting up ecommerce tracking of a Google Analytics 4 account
Integration between RetailCRM and Universal Analytics 4
Step 1. Adding a site to Universal Analytics
Universal Analytics is an advanced Google Analytics standard for tracking source information.
Step 2. Configuring e-commerce tracking for Universal Analytics account
Step 3. Integration of Universal Analytics with RetailCRM
The article describes how data is uploaded from a store in Universal Analytics to your system and how to configure it so that all parameters are uploaded in full.Show all