Integration between RetailCRM and Universal Analytics
On July 1, 2023, Universal Analytics standard resources will stop processing data. You will be able to view Universal Analytics reports for some time after this date, but new data will only be sent to Google Analytics 4 resources. Google Analytics 4 is a new analytics service from Google, which replaced Universal Analytics. Therefore, to work with Google Analytics 4, we have created a new module.
Step 1. Adding a site to Universal Analytics
Universal Analytics is an advanced Google Analytics standard for tracking source information.
Step 2. Configuring e-commerce tracking for Universal Analytics account
After registering your account in Universal Analytics, you need to configure ecommerce tracking. The Universal Analytics tracking code is in JavaScript script and run by a site visitor's browser.
Step 3. Integration of Universal Analytics with RetailCRM
The article describes how data is uploaded from a store in Universal Analytics to your system and how to configure it so that all parameters are uploaded in full.
Uploading data from the system to Universal Analytics
The article describes the the transfer of offline order information to Universal Analytics.