Integration with Google Analytics (GA4)
This section contains articles and instructions on integration with available analytics services, which will help you find out the effectiveness of an advertising campaign, taking into account information about orders based on sources and channels.
Step 1. Adding a site to Google Analytics
To track information about sources, the system uses data collected by the Google Analytics service in a resource of the type Google Analytics 4
Step 2. Getting a clientId using a special GA4 parameter
Client ID is a unique identifier that Google Analytics assigns to your browser when you visit a website. Using it, Google Analytics combines different sessions into a single user.
Step 3. Setting up ecommerce tracking of a Google Analytics 4 account
After registering a Google Analytics 4 account, you should set up ecommerce tracking. The **Google Analytics 4** tracking code is a JavaScript script that is run by the website visitor's browser. With the help of the tracking code, data about the visitor’s actions on the website will be sent to Google Analytics.
Step 4: Integration of Google Analytics 4 with the system
Specifics of configuring an integration between Universal Analytics and InSales
This article describes the specifics of adding a tracking code to InSales CMS.
Sending a transaction using Daemon Collector
This article describes the principles of transferring transactions using the Daemon Collector technology.