Segmenting by orders allows you to segment customers by income (by all customer orders); number of orders, and method of registration.
In the field"Order statuses"you can select both separate order statuses and groups of statuses.
The field"Selection of orders"indicates which order will be included in the filtering. There are 3 options available for selection: "All orders", "First order" and "Last order".
The UTM tags filter allows you to segment customers by: Source (utm_source), Medium (utm_medium), Campaign (utm_campaign), Content (utm_term) and Keyword (utm_content).
In addition to filtering by single UTM tags, you can also group parameters from different UTM tags.
Note
When filtering customers by UTM tag, the selection includes customers who have been assigned these tags in their order card. In other words, filtering is carried out based on order data and not by customer data.
Using the filter"Purchases", you can build a segment by products, categories and manufacturer. All products that are listed in the system are available for selection, regardless of their activity status and stock balance.
Nesting is available when adding a category, which opens when you click on the "folder" icon.
Note
In the "Purchases" filter, you can add a maxiumum of fifty products.
Here's an example of how filters work on orders:
Say that it is necessary that a segment includes customers whose last purchase date is one month ago and there are between 3 to 5 orders in the "Completed" status. To do this, add the "Orders" filter group. In the filter "Order selection", specify the value "Last order". Then, in the "Date range" filter, specify a relative date - 1 month. Next, add the “Orders” filter group for the second time, select “All” in the “Order selection” filter and leave the date range empty (so that the selection is formed over the customer's entire purchase history). Then, add a filter from the RFM block “Number of orders” and select the left border with the slider - 3, and the right one - 5, and add the filter "Order status" - "Completed".
Segment and filter creation specifics
- to add or hide filters, use the "Add filter" button, which is displayed in the upper right corner of the added block.
- the "All / Any of" switch sets the conditions for the parameters (fitting the filter): all at the same time or just one.
- the system contains fields with a choice of date range. They also include custom fields, which include value types such as "date", "integer" or "fraction".
Important!
If you set the date 25.07-28.09 in the filter, the system will select from July 25th to September 28th of any year. If you set 2.12-3.01, the system will select the dates from December 2nd to 31st; and January 1st to the 3rd.
When selecting a relative date, it is important to keep in mind that it is counted from the moment the segment is recalculated.
For example, you need customers to be placed in a segment 3 days before their birthday. In this case, you should enter the date in the field "Birthday" (+3 days). That is, +3 days from the date of segment recalculation, the system will assume that the client will have a Birthday.
- the "green check mark" icon (opposite the added value) will mean that this parameter is included in the selection, and the "red cross" icon indicates that this parameter is not included in the selection.
For example, say that it is necessary that a segment includes all of your customers, except for those who are located in London. To do this, add London to the segment as a filter and place the “red cross” icon in front of it.
- before saving the filter, you can find out how many customers meet the specified conditions. To do this, click on the "Apply filters" button.