Creating and using different types of segments.
Working with a list of segments
Segmentation is the process of dividing customers with shared behaviours and characteristics into different groups
Creating a new segment
This article describes which types of segments exist and how they are created.
Segmentation by customer data
When segmenting by customer data, it is possible to segment and filter customers by registration date, assumed gender, VIP / BAD marks, and custom fields created for the customer.
Segmentation by orders
Segmenting by orders allows you to segment customers by income (by all customer orders); number of orders, and method of registration.
Segmentation by visits
When segmenting by visits, it is possible to segment customers based on whether they made an online or offline visit.
Segmentation by communications
When filtering by communications, it is possible to segment customers by communication channel (messengers, SMS, e-mail); the percentage of message deliverability, or by the communication result (delivered, not delivered, open, etc.).
Segmentation on the Loyalty Program
Segmentation according to the Loyalty Program allows you to collect customers into groups according to the indicators from the participation card.
How to use formed segments
This article will show you how to use formed customer segments.