When segmenting by visits, it is possible to segment customers based on whether they made an online or offline visit.
After adding a block of filters by visits, the default fields "Visits", "Selection of visits" and "Date range" become available.
In the block"Visits", 2 options are available for selection: "Online" and "Offline".
For online visits, a URL mask is specified. The asterisk icon (*) indicates missing characters.
For example, /vendor/apple/iphone/*gb
For offline visits, the shipping warehouse, which is specified in the order card, is taken into account.Please notethat only warehouses marked as a "Retail store" type are taken into account.
Things to consider
- to add or hide filters, use the "Add filter" button, which is displayed in the upper right corner of the added block.
- the "All / Any of" switch sets the conditions for the parameters (according to the filter): all at the same time or one of the parameters is enough.
- the system contains fields with a choice of date ranges. It also includes custom fields, which include value types such as date, integer or fraction.
Important!
If you set the date 25.07-28.09 in the filter, the system will select from July 25th to September 28th of any year. If you set 2.12-3.01, the system will select the dates from December 2nd to 31st; and January 1st to the 3rd.
When selecting a relative date, it is important to keep in mind that it is counted from the moment the segment is recalculated.
For example, you need customers to be placed in a segment 3 days before their birthday. In this case, you should enter the date in the field "Birthday" (+3 days). That is, +3 days from the date of segment recalculation, the system will assume that the client will have a Birthday.
- the "green check mark" icon (opposite the added value) will mean that this parameter is included in the selection, and the "red cross" icon indicates that this parameter is not included in the selection.
For example, say that it is necessary that a segment includes all of your customers, except for those who are located in London. To do this, add London to the segment as a filter and place the “red cross” icon in front of it.
- before saving the filter, you can find out how many customers meet the specified conditions. To do this, click on the "Apply filters" button.