Segmentation by visits
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When segmenting by visits, it is possible to segment customers based on whether they made an online or offline visit.

In the block"Visits", 2 options are available for selection: "Online" and "Offline".

For online visits, a URL mask is specified. The asterisk icon (*) indicates missing characters.

For example, /vendor/apple/iphone/*gb

For offline visits, the shipping warehouse, which is specified in the order card, is taken into account.Please notethat only warehouses marked as a "Retail store" type are taken into account.

Things to consider

  • To add or hide filters, use the “Add filter” button. This is displayed in the top right corner of the added block.
  • The "AND/OR" switch sets the conditions for the parameters to be fulfilled (falling under the filter): all at the same time or just one.
  • The system contains fields with a choice of date range. They also include custom fields, which have value types such as “date”, “integer or fractional number”.


If you set the date 25.07-28.09 in the filter, the system will select from July 25th to September 28th of any year. If you set 2.12-3.01, the system will select the dates from December 2nd to 31st; and January 1st to the 3rd.

When selecting a relative date, it is important to keep in mind that it is counted from the moment the segment is recalculated.

For example, you need customers to be placed in a segment 3 days before their birthday. In this case, you should enter the date in the field "Birthday" (+3 days). That is, +3 days from the date of segment recalculation, the system will assume that the client will have a Birthday.

The “Included” icon (opposite the added value) indicates that this parameter is included in the selection. The “Excluded” icon indicates that this parameter is absent in the selection.

Before saving the filter, you can find out how many customers meet the specified conditions. To do this, click on the "Apply filters" button.

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Segmentation by orders
Segmenting by orders allows you to segment customers by income (by all customer orders); number of orders, and method of registration.
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Segmentation by communications
When filtering by communications, it is possible to segment customers by communication channel (messengers, SMS, e-mail); the percentage of message deliverability, or by the communication result (delivered, not delivered, open, etc.).