"Products viewed" - This mechanic allows you to create actions depending on which products are viewed more often by customers or segments of customers
Products / product categories - this condition specifies the product viewed by the customer and the recommendation for this product. Based on this recommendation, you can configure the template for the message to be sent to the customer
The mechanic is aimed at customers who are subscribed to the newsletter but do not read marketing emails. It is triggered as soon as the customer in the system becomes inactive.