Marketing rules is an assistant containing a set of different mechanics for realizing repeated sales, increasing turnover and average order value. The section provides a list of articles, which contain instructions and descriptions of various mechanics.
Regular consumption items
"Regular consumption items" - This is a mechanic that allows you to keep track of customers who need to be encouraged periodically to buy a product.
“Upsales” - This mechanic allows you to offer the customer additional products along with their main purchase, thereby increasing the average order value (AOV).
"Personal dates" - This mechanic allows you to create and send individual offers for a customer related to a specific date (i.e birthdays).
Seasons and holidays
"Seasons and holidays" - This mechanic is designed to generate seasonal offers to customers.
Time since the last purchase
"Time since the last purchase" - This mechanic allows you to keep track of the time period since the customer made their last purchase.
"Products viewed" - This mechanic allows you to create actions depending on which products are viewed more often by customers or segments of customers