Available rules
Marketing rules is an assistant containing a set of different mechanics for realizing repeated sales, increasing turnover and average order value. The section provides a list of articles, which contain instructions and descriptions of various mechanics.
Regular consumption items
"Regular consumption items" - This is a mechanic that allows you to keep track of customers who need to be encouraged periodically to buy a product.
Upsales
“Upsales” - This mechanic allows you to offer the customer additional products along with their main purchase, thereby increasing the average order value (AOV).
Personal dates
"Personal dates" - This mechanic allows you to create and send individual offers for a customer related to a specific date (i.e birthdays).
Seasons and holidays
"Seasons and holidays" - This mechanic is designed to generate seasonal offers to customers.
Time since the last purchase
"Time since the last purchase" - This mechanic allows you to keep track of the time period since the customer made their last purchase.
Viewing products
"Products viewed" - This mechanic allows you to create actions depending on which products are viewed more often by customers or segments of customers
Reactivation of subscribers
The mechanic is aimed at customers who are subscribed to the newsletter but do not read marketing emails. It is triggered as soon as the customer in the system becomes inactive.
Abandoned Carts
The mechanic that can be used to remind customers about the products they left in their cart, as well as to offer discounts or bonuses to complete a purchase.