Seasons and holidays

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Seasons and holidays - This mechanic is designed to generate seasonal offers to customers.

Season - the period of dates (beginning and end of the season) is specified.
Products / product categories - products that will be used for this rule and offered to customers.
Customer segment.
Actions for the rule.

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"Personal dates" - This mechanic allows you to create and send individual offers for a customer related to a specific date (i.e birthdays).

"Time since the last purchase" - This mechanic allows you to keep track of the time period since the customer made their last purchase.