Regular consumption items- This is a mechanic that tracks customers who need to be periodically encouraged to buy a product.
- Products / product categories - Specifies the product and the period during which the rule is executed if the customer has not made a new purchase.
- The segment of customers that this rule will apply to. For example, customers from London.
- Actions can be performed by this rule. For example, send an email with a reminder to the customer that there is a discount for the product that they usually buy.