Analytics by orders

Instructions for setting up and working with a wide range of analytical widgets in the context of orders. Widget builder for building your own reports.

Setting up the "Analytics by orders" section

This article describes how to work with the general filter on the page, as well as the settings for displaying and moving widgets.

"Key indicators" widget

The "Key indicators" widget displays key order indicators such as revenue, average order value, number of orders, repeated sales, and others.

"Sales funnel" widget

The sales funnel is an analysis tool that distributes customers by stages of the sales process from the first contact to the conclusion of the deal.

Stages of the sales funnel

A dialogue with the customer begins from the loading of the landing page in an online store. The main goal of task a store's website is to consistently help customers to find a desired product, explain the conditions of the sale and accept the order.

How to add new fields to the sales funnel

To build a more detailed report, it's possible to add custom stages to the sales funnel.

"Business Process" widget

Analysis of the order processing system showing data regarding orders in their current state.

"Time spent in status" widget

This report shows the statuses in which orders stay in for the longest time, and reasons why. Non-working hours are not taken into account.

"Types of payment" widget

This report allows you to analyse orders by payments type, including in the context of payment statuses.

"Cancellation" widget

This widget shows the relationship between the statuses of the cancellation group and the statuses from which they were transferred.

Universal analytics widget for orders

The universal analytics widget allows you to build your own reports on specified parameters. This article explains how the widget works, how you can generate reports on required indicators, and how to set up the indicator axes to visually display key information on the required parameters.